Community Media/MARAA/Community Radio/Conceptual Clarity/Radio Setup

Set up

• Check your country's community radio(CR) policy and see if your orgnaisation/institute is eligible for applying for the license of a community radio station. For eg., in India, only an Non-Government Organisation (NGO), Krishi Vigyan Kendra (KVK) and educational institutions are eligible for applying for a community radio license.
• Know about your community - implement a survey that covers media penetration, media needs, accessibility, demographics, challenges and distinct features of the community, local governance bodies, radio preferences of the communities, local advertisers and media competitors. This kind of feasibility study will help familiarise you with your community in terms of local information networks, socio-political, cultural and economic understanding of the community. This will help create awareness about the concept of community radio station as well.
• Locate a public piece of land which is accessible and which the community is willing to donate or give on a long term lease for the CR station.
• Plan for your community radio station in terms of personnel, finance (capital and running costs), purchasing studio equipment, capacity sharing workshops and trainings for the one-three years.
• Identify individuals from the community who can form the potential team for the CR station. You can also call for interested members of the community who wish to be associated with the community radio station.
• Use the conceptual training module to conduct a workshop with the potential team.
• Select and appoint your team based on their engagement through this workshop. Try and accommodate as many as you can depending on your organisational structure.

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