Community Media/CLP/PartIII

From WikiEducator
Jump to: navigation, search

Part III - Programme Development

Media channels

  • Radio (also room for television)
  • Radio is cheap but it still costs
  • The higher production values, the higher the cost

Example: Jet-FM

  • Magazine
  • Multimedia: newsletter,
  • Opportunities for web-based convergence; it's attractive

Popular arts

  • Music
    • Traditional fork forms, pop songs
  • Visual
  • Drama & storytelling
    • Popular, esp. comedy
    • Street, community, popular

How do you strike a balance between entertainment and education?

  • The programme cannot be entertaining enough
  • How much do they engage with the programme? There is a proven correlation between what is engaging and recall

Problem: Try to teach everybody everything at the same time Risk: People enjoy but drop the message

Be entertaining not to provide entertainment - edutainment; the format needs to be entertaining

Also important to draw people in with entertainment

Engagement comes when the audience identifies with the content... How do you do this?

  • Narrowcast
  • Entertaining formats
  • Give people content they need as (registered) learners

Example: [|Soul City]

  • It's all research based, perhaps similar to Story Workshop
  • It's expensive

Context/audience specific: what type of education is it?

  • Formal
  • Non-formal
  • Informal

You cannot use all formats for all purposes, e.g. tabloids are not taken seriously; some soaps are considered frivolous

What vehicle works for what target group?

How do you do drama?

  • How do start to help people to see the value of drama
  • Develop a structure, let people improvise
  • Improv works well for attitudinal learning social issues; we are all connected in some way; easy to find the conflict
  • It is not as successful as with knowledge; this might require more engineered drama; more planning and development, scripting, etc.