Part III - Programme Development
- Radio (also room for television)
- Radio is cheap but it still costs
- The higher production values, the higher the cost
- Multimedia: newsletter,
- Opportunities for web-based convergence; it's attractive
- Traditional fork forms, pop songs
- Drama & storytelling
- Popular, esp. comedy
- Street, community, popular
How do you strike a balance between entertainment and education?
- The programme cannot be entertaining enough
- How much do they engage with the programme? There is a proven correlation between what is engaging and recall
Problem: Try to teach everybody everything at the same time Risk: People enjoy but drop the message
Be entertaining not to provide entertainment - edutainment; the format needs to be entertaining
Also important to draw people in with entertainment
Engagement comes when the audience identifies with the content... How do you do this?
- Entertaining formats
- Give people content they need as (registered) learners
Example: [www.soulcity.org.za|Soul City]
- It's all research based, perhaps similar to Story Workshop
- It's expensive
Context/audience specific: what type of education is it?
You cannot use all formats for all purposes, e.g. tabloids are not taken seriously; some soaps are considered frivolous
What vehicle works for what target group?
How do you do drama?
- How do start to help people to see the value of drama
- Develop a structure, let people improvise
- Improv works well for attitudinal learning social issues; we are all connected in some way; easy to find the conflict
- It is not as successful as with knowledge; this might require more engineered drama; more planning and development, scripting, etc.