Assignment 2

Summary

• Word length: 1500 words
• Marks: 100
• Weighting: 30%

Tourism assignment

Key points

This assignment is linked to E-learning activity 4.1. However, if you wish to select a different country/type of tourism for this assignment (than the country/style of tourism you selected for E-learning activity 4.1) you may do so. Papers should be typed using double-line spacing, as well as spellchecked. Please submit this assignment on (or before) the due date so as to avoid possible penalties. All assignments must use Harvard AGPS Referencing. When preparing Assignment 2, students must consult and cite (at a minimum) at least seven (7) relevant books, book chapters, or journal articles. These books and journal articles can be sourced online. Remember to look at the ANU e-Press and the Directory of Open Access Journals (see Recommended Reference Materials) when researching your assignment. The Regional Relations Source Database may also provide other links to useful information online. You can also use government reports and websites or similar materials. Students wishing to score higher marks for ‘Depth of research’ should aim to use more than 7 sources.

Tip: Please refer to marking rubric below for details on how this assignment will be assessed before starting your work.

This assignment allows you to build on your investigation of tourism completed in E-learning activity 4.1. It requires you to write a tourism brochure (1500 words) on a country/island/city of your choice from the Asia-Pacific region.

Your tourism brochure will be assessed on both the accuracy and relevance of the information included (you will need to research your information carefully), and the originality in how you present your tourism information. Your target audience for this assignment is potential tourists to the area. Therefore, you should write the brochure with this target audience in mind. You can incorporate images and activities relevant to your location; advice to tourists on weather, society, culture and religion (for example); and any other information you think is relevant to a tourism brochure.

One important thing your brochure however, is that it must be based on fact. While you can make up activities for instance, they must be relevant to the location. Also, the information about your location must be accurate. You cannot make up stories about the history, politics, economics and society of your location. This must all be well-researched and factual. Your tourism brochure must primarily be factual, based on research of your location.

At the end of your brochure you will need to include a List of References that demonstrates the sources you consulted to prepare your assignment. Please note that you will still need to use academic referencing conventions throughout your brochure – meaning you will need to cite where your information is from.

When writing your tourism brochure you may want to consider all or some of the following points;

• You can select a specific type of tourism relevant to your location. For example, eco-tourism, cultural tourism, religious tourism or general tourism. This will determine the types of sites and activities contained in your brochure. You can make up your own activities but they must be relevant to the type of tourism you selected and they must be location specific.
• The information contained in your brochure should be clearly laid out. You may want to use Headings and Sub-headings, as well as some bullet pointed information, to clearly distinguish different elements / sections in your brochure.
• You should also use accurate and relevant examples of tourist activities and destinations in your brochure. These examples should have clear links to the content contained in the brochure.
• You should aim to demonstrate creativity in how you set out your brochure, how you structure its content and how you incorporate images into it. It would be a good idea to look at a couple of brochures from online travel agencies for ideas when you start planning your brochure.

Marking rubric

Criterion Group	HD	A	B	C	F	Mark
Brief Specific
Answered the brief	Is entirely relevant to the brief to create a tourism brochure, and demonstrates a sophisticated understanding of the elements relevant to tourism in their chosen location.	Has prepared a tourism brochure that meets almost all of the elements relevant to the brief to create a tourism brochure. Has many elements relevant to tourism in their chosen location.	The brochure addresses most of the elements relevant to the brief to create a tourism brochure for their chosen location. Contains some of the elements relevant to tourism in their chosen location.	The tourism brochure has some elements relevant to the brief, though it wanders off-topic and/or addresses areas that are of little or no concern to the assignment task at hand.	Does not address the core elements of the assigned task, and uses examples that are poorly, or not at all, related.	/5
Content
Quality and accuracy of content	Has clear, well-integrated and accurate content relevant to their location throughout the entire brochure. Written in a sophisticated manner.	Has clear and accurate content relevant to their location throughout the brochure. Ideas are clearly stated.	Has some accurate content relevant to their location throughout the brochure. Some ideas are not clearly stated.	Content contained in the brochure is mostly accurate. However, many ideas are not clearly stated, detracting from the overall content.	Does not appear to contain any content relevant the location, or information is misrepresented or inaccurate.	/10
Academic evidence in support of the content	Integrates appropriate and relevant content in a sophisticated manner. The academic evidence in support of the content chosen is entirely in alignment with the brief of the assignment.	Integrates appropriate and relevant academic evidence to support content chosen effectively. Evidence is mostly in alignment with the brief of the assignment.	Integrates appropriate and relevant academic evidence to support content chosen. Evidence is generally in alignment with the brief of the assignment.	Uses some appropriate academic evidence in the brochure. The support chosen is broadly in alignment with the brief of the assignment, but there was some misinterpretation of evidence and contradictory statements.	Does not use appropriate evidence in the brochure. The support chosen is generally taken out of context or misrepresented.	/15
Use of examples	Cleverly uses appropriate examples. The examples are interesting, engaging, and well-chosen to best support the content.	Uses appropriate examples. The examples used are interesting, engaging, and well-chosen to support the content.	Uses appropriate examples, though they may not be used to best effect. The examples used are engaging and reasonably well-chosen to support the content.	The examples used are chosen to support the content, though they may not always do so effectively.	Either does not use examples, or they are chosen poorly and they do not assist the content of the brochure.	/15
Academic skills
Writing style	Clear, precise and elegant, uses language that is simple and effective.	Clear and precise, though occasionally the presentation of ideas may be overly complicated or overworked.	Satisfactory, though use of language unclear at times and/or relies on rhetorical devices.	Broadly satisfactory, but the format and style of the brochure is poorly executed. At times, this poor execution affects the flow of what is presented.	Bears little resemblance to the expected brochure format.	/5
Appropriate referencing	Demonstrates a sophisticated use of referencing material and factual information, including synthesis from a number of sources.	References all of the appropriate ideas and facts within the brochure, and provides some synthesis from a number of sources.	Most ideas or facts are attributed, although there may be some gaps in referencing and/or reliance on direct quotation to convey conceptual information.	Some ideas or facts are attributed, and there are gaps in referencing and/or over reliance on direct quotation to convey conceptual information.	Few (if any) referenced ideas, facts or opinions.	/2.5
Use of required referencing system	Fully compliant with current Harvard system. Few (if any) errors.	Compliant with Harvard system, with some errors.	Broadly compliant with Harvard system. Inconsistent use of page numbers and/or referencing of online documents.	Non-Harvard system used and/or many errors are present.	No consistent referencing standard applied.	/2.5
Depth of research	10 or more independent sources.	9 or more independent sources.	8 or more independent sources.	7 or more independent sources.	6 or fewer independent sources.	/10
Written communication skills
Overall structure	Demonstrates a clear and elegant progression between the sections of the brochure. The points in each section are always grouped logically. Very clear links between sections contained in the brochure.	Displays a clear relationship between the sections of the brochure. Points are usually grouped logically and links between the sections are usually made clearly.	Generally has a clear relationship between the sections of the brochure, though makes some structural errors in ordering the information, and/or may lack clear links between the sections.	Has a general structure and some relationship between the sections of the brochure, though this is not particularly logical, nor well presented.	Contains no discernible structure, and lacks a delineated approach to the material presented.	/10
Clear, grammatically correct, written expression	Very few (if any) grammatical errors. The meaning of each sentence is always clear and easily understood.	Few grammatical errors. Mostly the meaning of what is written is clear.	Some grammatical errors. Generally the meaning of what is written is clear.	Many grammatical errors. At times the meaning of what is written is affected by these errors.	Numerous grammatical errors are present, and this affects the ability to understand the meaning of what is said.	/10
Required Length					Exceeds 1500 words (text) or is less than 1350 words (text)	/5
Creativity
Creativity in design and layout of brochure	The brochure displays a very high level of creativity in design and layout. It is very well-presented and the content is presented in a very creative manner.	The brochure displays a high level of creativity in design and layout. It is well-presented and the content is presented in a creative manner.	The brochure displays sound level of creativity in design and layout. Content and layout are nicely presented.	Demonstrates some creativity, not all sections are well presented.	Contains no discernible creativity, and the brochure is poorly presented.	/10
General Comments: /100