VUSSC/Content/Entrepreneurship/Marketing the Business/Pricing
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< VUSSC | Content | Entrepreneurship | Marketing the Business
- Pricing The entrepreneur also has to come up with a pricing stragegy. It is worth noting, however, that determing the price of a product is difficult. The entrepreneur must consider the costs of providing the product, discounts, freight and mark up. A good source of this information would be the marketing research.