|Employer:||Apeejay School of Management ASM|
|Occupation:||Professor of Marketing|
Dr Etinder Pal Singh is currently working as Professor and also heads the Marketing Area at Apeejay School of Management, New Delhi. He is a dynamic, entrepreneurial sales management strategist with an MBA & PhD in Business, having 18+ year record of achievement and demonstrated success while providing leadership in highly competitive markets of U. S, Canada and India. His research interests include Branding, Leadership, Relationships (Interpersonal, Employer- Employee and Client- Vendor), CRM, and Consumer Behavior.Prior to this he was Director, Executive development with Northpoint Centre of Learning, A Lintas Group Initiative.
The clients with whom he has worked in past are: Cottage Emporium, Fabriqate Research UK, KPIT, Infiniti Retail, Kotak Mahindra, Honeywell, Market Rx, Optimix-ING, Bharti Axa Life, Standard Chartered, Lintas, Sandoz, Cognizant Technologies, TritonCommunications, Lufthansa, WNS, Seahorse Group, Geometric Ltd amongst others.
|Courses Taught||Course Outline||Course Material|
|Marketing -1|| |
|Integrated Marketing Communication|