Feedback on Version 1.0 of the elevator pitch.
My concern with treating "OERu" as a pure brand is that we'll effectively be defining OER in a roundabout way to describe what the brand stands for, but without doing so explicitly, which I think might result in more confusion rather than a bit of clarity...
When trying to describe what I do to people who voice an interest, I usually tell them something like "we are democratising tertiary education by helping educators create open curriculum materials that are available for anyone with an internet connection to access and learn from, and for any tertiary institution to incorporate into their own materials, often contributing their improvements back. It's open sourcing education - it's a quietly and gently disruptive, collaborative and profound revolution." :)
