OERu/Planning/OERu marketing communications and partner engagement/Video concept ideas
OERu Animation - draft script/visual story 1.0
Writer: Helen Baxter, Mohawk Media Illustrator/Animator: Dan Mills
Design notes We suggest using a first person perspective (over the shoulder or hands/ screen), and using icons not characters, and showing OERu website screens wherever relevant. We also recommend adding a clear sign-up button (to create a pre-filled email) on the prospective partners page.
New Partners
We have protected this page from edits so that all contributors comment on the same version of the draft. Please provide feedback on the talk page
| Visual story | Voiceover |
|---|---|
| Scene 1. What is the OERu
Animated OERu logo appears and swings down to a vertical format. Graphic spells up definition of each letter or show definitions of words in speech bubbles. Show laptop screen with single academic cap (mortarboard) becoming multiples. Supported by X - logo opportunity. |
"The Open Education Resources universitas provides education to everyone – no matter where they live, or their background. OERu Partners offer free online courses and affordable ways to gain academic credits towards qualifications from recognised institutions." |
| Scene 2. Why is it awesome?
Show tag cloud with logos of current partners - https://oeru.org/oeru-partners Resolve to icons and dynamic text to emphasise key points as spoken e.g. free, affordable, open, philanthropic sustainable |
"Sign up as an OERu Partner, to join an international network of educational organisations, offering:
|
| Scene 3. Partner Benefits
Draw educational establishment icon (e.g. classic Greek columns). Show globe showing worldwide locations with pop out icons to show interconnected network worldwide. |
"OERu Partners across five continents are working together to increase access to affordable education, stay competitive and explore new opportunities in open education." |
Scene 4. How to sign-up
|
"Help make higher education sustainable through economic development. OERu welcomes expressions of interest from recognised and accredited post-secondary institutions." |
| Scene 5. End Plate
OERu logo, URL, CC BY-SA logo |
"Join our international family today at oeru.org" |
Test timing 60 seconds
New Learners
We have protected this page from edits so that all contributors comment on the same version of the draft. Please provide feedback on the talk page
| Visual story | Voiceover |
|---|---|
| Scene 1. What is the OERu
Animated OERu logo appears and swings down to a vertical format. Graphic spells up definition of each letter or show definitions of words in speech bubbles. Show laptop screen with single academic cap becoming multiples. Supported by X - logo opportunity. |
“The Open Education Resources universitas provides education to everyone – no matter where they live, or their background. OERu Partners provide free online courses and affordable ways to gain academic credits towards qualifications from recognised institutions." |
| Scene 2. Why should you study through OERU?
Show range of course titles in tag cloud http://oeru.org/courses. Show 3 different learning scenarios e.g. laptop on beach / phone on bus / kitchen table accessing the papers online. Show papers appearing floating from laptop/phone. |
"Get the course that suits you, when you want it. Study online, for free, from anywhere in the world. Pay reduced fees to gain academic credits, and only pay for assessment when you’re ready for it." |
| Scene 3. How does it work?
Show laptop + internet connection accessing OERu ‘hub’.
|
"OERu courses are designed with you in mind, and all our courses are taught online. As long as you have an internet connection, you’re good to go! All content is based on free open source resources, which means you won’t need to buy any textbooks. All subjects are designed for independent study, plus you will get peersupport from the OERu learning community." |
| 4.0 Gain credits
Show academic cap and framed certification resolving to OERu logo. |
"If you are working towards a formal qualification then OERu courses can help you get there! " |
| Scene 5. End Plate
OERu logo, URL, CC BY-SA logo |
"Want to find out more? Visit oeru.org today and register for a course." |
Test timing - 60 seconds
