Minimum Viable Product (MVP) Marketing group

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Confirmed members

The OERu minimum viable product (MVP) marketing group comprises marketing and communication professionals from partner institutes offering awards and/or assessment services for the OERu 1st year of study to be launched during 2017. The group is also open to volunteers with marketing expertise.

  • Wayne Mackintosh, Director, OER Foundation
  • Greg Stobb, Director of Digital Advertising and Data Analytics, Thomas Edison State University
  • Lucille Gnanasihamany, Associate Vice-President, Marketing and Communications, Thompson Rivers University
  • Jennifer Read, Director of Brand and Marketing, Thompson Rivers University
  • Diana Skoglund, Director of Communications and Media Relations, Thompson Rivers University
  • Matthew Tarzwell, Web Manager, Thompson Rivers University
  • Lindsey Norris, Digital Marketing Manager, Thompson Rivers University
  • Sarah Ansell, Executive Director, Marketing and Communication, Charles Sturt University
  • Jennifer Galloway, Senior Marketing Manager (Digital Marketing), Charles Sturt University
  • Vern Hume, Director of Brand and Marketing, Athabasca University
  • Erin Hoskins, NZME, New Zealand
  • Helen Nolan, Executive Director (Marketing and Student Attraction), University of Southern Queensland
  • Tatiana Tomljanovic, Media Specialist, Kwantlen Polytechnic University
  • Joanne Saunders, Executive Director, Marketing and Recruitment, Kwantlen Polytechnic University

Launch date for OERu 1st year of study

  • We are planning a phased launch of the OERu 1st year of study courses.
  • Launch plan to be finalised at the 6th international meeting of OERu partners.
  • Learning in a digital age (LiDa) will be launched as the first course during phase 1 (we anticipate an 8 week lead-up before the agreed launch date for LiDA101)
  • Phase two will incorporate 3 or 4 courses (to be determined) followed by the remaining phases (courses to be determined)

Aim

  • To develop a marketing strategy for the launch of the 1st year of study to support key OERu partners

Group communication tools

Existing marketing collateral for learners

  • Video: OERu - World-class Open Education - (Partner branded versions with local accent sound track can produced. See for example Otago Polytechnic and USQ versions with logo channel bug, own course screenshots and branded award sequence.)
  • Learner rack card - can be branded using partner institution logo.
  • Course poster - can be branded using partner institution logo. Intended for communities and individuals to distribute information about OERu courses.
  • Micro-course poster - - can be branded using partner institution logo. Intended for communities and individuals to distribute information about OERu courses.

Additional resources

Communication channels

  • OERu newsletter subscribers (Currently 2050 members)
  • WikiEducator.org - can deploy site wide banner announcement (Current Alexa ranking - top 60K most visited website, 80K registered account holders and 6.5 million pages views during 2016)
  • WikiEducator list on Google Groups (1500 subscribers)
  • A number of prominent OERu community leaders have >1000 Twitter followers
  • OERu partner corporate websites

OERu 1st year of study

  • Qualifications:
    1. Certificate of General Studies, Thompson Rivers University
    2. Certificate of Higher Education Business, University of the Highlands and Islands.
  • List of MVP courses (and links to course specification documents)

Meetings

  • 1st meeting, 14 September 2017, 10:00AM NZST (Click on link for local time.)