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Marketing techniques in a tourism organisation/Activities/The four P's

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Lamplights of Dunedin city, New Zealand Image courtesy of PhillipC
Lamplights of Dunedin city, New Zealand

Image courtesy of PhillipC


Contents

Objective

To introduce students to the 4P's of marketing


Activity

Choose a tourism product and put it through the marketing mix - Product, Price, Place and Promotion


Task

Apply the 4P's of marketing to the Dunedin historic house - Olveston

  1. A full description of the product and service
  2. The price/s - for the product/service
  3. A place or means of distribution (points of sale)
  4. Explain how it is presently being promoted - can you think of two more avenues of promotion


Supporting Resources

[1] - The Olveston Experience

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