Join our WikiEducator discussion group or Register now for free skills training.

Marketing techniques in a tourism organisation/Activities/SWOT

From WikiEducator

Jump to: navigation, search
Hverfell, North Iceland Image courtesy of Stephen Au
Hverfell, North Iceland

Image courtesy of Stephen Au


Contents

Objective

Completion of a SWOT - strength, weakness, opportunities and threats analysis

Activity

To carry out a SWOT analysis of Iceland


Task

You are a tourism company wanting to set up an adventure tourism guided tour in Iceland. Complete a SWOT analysis to assist with your decision making.


Supporting Resources

Ice Tourist - One of the many sites available to gain information about Iceland

Retrieved from "http://wikieducator.org/Marketing_techniques_in_a_tourism_organisation/Activities/SWOT"