Making moocs on a budget/ Course outline/Additional materials module 5
Katy Jordan prepared data on MOOC completion rates - the charts draw together information about enrollment numbers and completion rates from across online news stories and blogs and will give you an idea of how learner retention figures look across a number of MOOC providers. [1] (Links to an external site.)
You might be interested to take a look at this slideshare presentation[2], prepared by Deborah Spector, on developing a strategic marketing communications plan. It might give some food for thought on developing your promotion plan for your own MOOC - you might want to move quickly through to slide 10 to start looking at developing your messages. Creating a marketing communications plan (Links to an external site.)
(Links to an external site.)
Here below are two of the promotion clips we prepared for this MOOC, and a video which was presented in the first delivery of 'Making MOOCs on a budget' on the importance of developing a promo video for your MOOC, and other things you might consider when recruiting learners.
