Creating sustainable futures/CSF104/Inspiring/Keeping an open mind

Croatian Piran

Solutions often come from unexpected places as momentum builds in a project.

Consider the Estonian campaign "Let's Do It!" This was a grass-roots initiative to clean up the country from illegal waste in just one day. On 3rd May 2008, 50,000 volunteers cleaned up more than 10,000 tons of garbage.
As a result:

• 22.5 million euros worth of work was done with the cost of 0.5 million euros.
• Waste dumping has since decreased by 75%.
• 10,000 tons of garbage was put into proper waste handling processes.
• 40% of the garbage was recycled - a record in Estonia.

WEnotes activity

Country clean-up project "Lets Do It 2008" / Teeme Ära 2008

1. Watch this video summarising the Estonian campaign "Lets do it" and reflect on the key components of success why they combined to deliver the combined success.
   • What ideas can you take from this into your own work for change? Please note your answers in the WEnotes.