Communicating effectively requires clear messaging to a clear audience. Add a complex setting such as sustainable development and you magnify this challenge.
The most successful communication answers these questions;
- Who do you need to communicate your work with?
- What action do you want your audience to take?
- How do those people receive information in a way that it will inspire them?
- How can you articulate your messages in a way that will inspire your audience to take the desired action?
- What distribution platforms or networks can you use to bring your audience and messages together?
- How can you create engagement, i.e. timely response from your audience?
Learning journal activity
- Watch this short video showcasing the power of social and mobile - the social media revolution.
- Visit the website of The Story of Stuff; choose one of the videos and consider how clear the messages are and how concisely they’re communicated.
- In your journal:
- Answer the questions at the top of this page to identify your key audiences and messages. Then consider what media channels you might use to connect the two.
- Reflect on how you might use new media as a channel to get your message to your audience.
- Critique the video you chose on The Story of Stuff website.
