Writing for Business Success/Business writing in action/Overview and Objectives

In this learning pathway, you will learn how to apply the general principles of communication that we have already covered to specific types of business writing.

Business communication in written form requires skill and expertise. From text messages to reports, how you represent yourself with the written word counts. Writing in an online environment requires tact and skill, and an awareness that what you write may be there forever. From memos to letters, from business proposals to press releases, your written business communication represents you and your company: your goal is to make it clear, concise, and professional.

Objectives

When you complete this learning pathway, you will be able to:

• Discuss the shift from traditional to modern communication methods
• Identify benefits of digital communication methods
• Identify benefits of traditional communication methods
• Identify various types of external emails
• Describe appropriate and professional responses to customers
• Write a response to a critical message from a customer
• Write a response to a customer’s request
• Describe the professional standards of intra-office emails
• Identify common types of internal emails
• Identify key features of the structure and format of internal emails
• Write an internal email
• Identify key features of the structure and format of memos
• Write an internal memo