Writing for Business Success/Business writing in action/Overview and Objectives

In this learning pathway, you will learn how to apply the general principles of communication that we have already covered to specific types of business writing.

Business communication in written form requires skill and expertise. From text messages to reports, how you represent yourself with the written word counts. Writing in an online environment requires tact and skill, and an awareness that what you write may be there forever. From memos to letters, from business proposals to press releases, your written business communication represents you and your company: your goal is to make it clear, concise, and professional.

Objectives

When you complete this learning pathway, you will be able to:

• Describe the changing nature of business communication channnels.
• Write messages for different contexts and channels.
• Recognise and analyse different types of business report.
• Select an appropriate style and structure for different types of report.
• Use appropriate tools and language for communicating with a business team.
• Select the appropriate channel for business communications.