Principles of marketing/PMKT101/Segmenting markets target audiences/Video signpost

Segmentation, targeting and positioning

Watch this video to gain an understanding of the importance of segmentation and targeting in the marketing process. The presenter covers:

• dividing the market into meaningful and measurable segments;
• the importance of analyzing different sets of customer needs;
• efficiency and effectiveness;
• selecting target markets;
• creating customer profiles.

Marketing: Segmentation and Targeting by Brian K. McCarthy (8:08)