Difference between revisions of "Writing for Business Success/Effective business writing/Overview and Objectives"

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|title=Overview
 
|title=Overview
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|body=In this pathway, you will explore effective writing in business contexts, and consider similarities and differences between written and oral communication. Successful writing develops from good habits, like reading, targeted writing practice and critical thinking.  You will have opportunities to apply appropriate styles that help build communication bridges and overcome common barriers in various business writing contexts. You will also consider the legal and ethical implications of business writing.
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|body=In the previous learning pathways, we learnt about the general principles of effective communication with a business audience - whatever the medium of communication. Building on that knowledge, this learning pathway now focuses on the principles of good ''writing'' for business contexts. We start by considering similarities and differences between written and oral communication and then look at the styles and tools that can be used in business writing to build communication bridges with your audience and overcome common barriers. We will also give an overview of some of the legal implications of business writing.
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The learning pathway finishes with a page of optional additional resources to help you continue developing your writing skills.
 
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|title=Objectives
 
|title=Objectives
 
|body=When you complete this learning pathway, you will be able to:  
 
|body=When you complete this learning pathway, you will be able to:  
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*Compare and contrast written and oral communication.
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* Compare and contrast written and oral communication
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*Explain how reading, writing practice, and critical thinking support good writing.
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* Recognise and analyse appropriate contexts for different writing styles
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*Identify six qualities that characterize good business writing. 
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* Use word choice, tone, conciseness and other techniques to make your business writing more effective
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*Apply casual and formal writing styles appropriately for different target audiences.
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* Use non-biased language in writing
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*Outline key ethics and related legal implications that govern business writing.
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* Outline some key legal considerations that relate to business writing
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*Describe strategies to overcome common barriers to written communication.
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Latest revision as of 21:07, 2 November 2020

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Overview

In the previous learning pathways, we learnt about the general principles of effective communication with a business audience - whatever the medium of communication. Building on that knowledge, this learning pathway now focuses on the principles of good writing for business contexts. We start by considering similarities and differences between written and oral communication and then look at the styles and tools that can be used in business writing to build communication bridges with your audience and overcome common barriers. We will also give an overview of some of the legal implications of business writing.

The learning pathway finishes with a page of optional additional resources to help you continue developing your writing skills.



Icon objectives line.svg
Objectives

When you complete this learning pathway, you will be able to:

  • Compare and contrast written and oral communication
  • Recognise and analyse appropriate contexts for different writing styles
  • Use word choice, tone, conciseness and other techniques to make your business writing more effective
  • Use non-biased language in writing
  • Outline some key legal considerations that relate to business writing


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