Writing for Business Success/Effective business writing/Overview and Objectives
In the previous learning pathways, we learnt about the general principles of effective communication with a business audience - whatever the medium of communication. Building on that knowledge, this learning pathway now focuses on the principles of good writing for business contexts. We start by considering similarities and differences between written and oral communication and then look at the styles and tools that can be used in business writing to build communication bridges with your audience and overcome common barriers. We will also give an overview of some of the legal implications of business writing.
The learning pathway finishes with a page of optional additional resources to help you continue developing your writing skills.
When you complete this learning pathway, you will be able to:
- Compare and contrast written and oral communication
- Recognise and analyse appropriate contexts for different writing styles
- Use word choice, tone, conciseness and other techniques to make your business writing more effective
- Use non-biased language in writing
- Outline some key legal considerations that relate to business writing
