Weekly Agenda

Weekly Agenda

Week 1: Sept 6 - Course Intro / Review Syllabus & 6 Ps

Readings DUE

• Magrino and Goeller. Effective Business and Professional Writing: From Problem to Proposal, 3rd Edition (2016), Kendall/Hunt, Table of Contents, pp. iii-iv
• Magrino, Chapter 1, The Project Proposal from the Ground Up, pp. 1-14. (6Ps - Six Parts of the Project Proposal)
• Magrino, Blog Post. Read recent blog post written by Bill Magrino (Business Writing Program Director) for Kendall Hunt https://he.kendallhunt.com/blog/six-p%E2%80%99s-importance-real-world-significance-professional-writing (Students: You can access the blog on your personal devices)

In-Class Activities

• Attendance, Participation and contributions
• Newspaper article (6Ps) - review / analysis
• Groups - Discuss Magrino blog post (written for Kendall Hunt) https://he.kendallhunt.com/blog/six-p%E2%80%99s-importance-real-world-significance-professional-writing

Week 2: Wednesday, Sept 13 - 6Ps & Cover Letter / Resume

• review and discuss 6 Ps.

Readings DUE

6 Ps

• Magrino, Chapter 1, The Project Proposal from the Ground Up, pp. 1-14. (: Pay attention to the 6Ps - Six Parts of the Project Proposal)

In-Class Activities

• Lecture: 6 Ps.
• Newspaper Exercise, Magrino, p. 7
• Six P’s Exercise, Magrino, p. 9
• Peer Review

• Lecture: Cover Letter & Resume
• Magrino, Chapter 3, The Cover Letter and Resume - pp. 125-137.
• Alred, Chapter 9, Job Search and Applications - Application Cover Letters, pp. 260-272.
• Alred, Chapter 9, Job Search and Applications - Resumes, pp. 282-300.
• Alred, Brusaw, and Oliu. The Business Writer’s Companion, 8th edition (2017), Bedford/St. Martin’s, Chapter 5, Job Search and Applications - Research - pp. 167-173

Assignments DUE This Week

DRAFT 6 Ps for Peer Review

• Review 1 newspaper article (print or online) for 6 Ps analysis / review. (Magrino, p. 7) (: Keep an electronic and printed / Xerox copy of the article - and submit it as requested.)

Week 3: Sept 20 - Researching the Patron, Problem & Paradigm

Researching the Problem (Topic)

• Magrino, "Researching the Problem (Topic)", pp. 139-163

Defining a Paradigm

• Reading, (Joel Barker), pp. 17-21
• Discussion questions, pp. 23-24

Making It (Maker Revolution),

• Reading, (Evgeny Morozov), pp., 25-30
• Discussion questions, pp. 31-32

Humanism in Business: Towards a Paradigm Shift?

• Reading, (Michael Pirson & Paul Lawrence), pp. 33-46
• Discussion questions, pp. 47-48

Rutgers Library Guides

• Rutgers Library Guides: http://libguides.rutgers.edu/eng_302_303_guides
• Rutgers Library Tutorials

In-Class Activities

• Lecture on Paradigms

Assignments DUE This Week

DRAFT Resume - for Peer Review (Magrino, p. 133)

• for both cover letter and resume - you must submit the specific job posting / advertisement for peer review AND grading).

Week 4: Sept 27 - Research, White Paper & Annotated Bibliography

Annotated Bibliographies

• Magrino, Sample Annotated Bibliographies, pp. 155-163
• Alred, "Outlining" and "Paragraphs", pp. 23-29

The 5 Rs: Conducting Relevant Research

• Reading, (CJ Peek et. al), pp. 93-104
• Discussion questions, pp. 105-106

Organizing Data in Tables and Charts

• Reading, (Jane Miller), pp. 107-11
• Discussion questions, pp. 113-114

Library Visit

• Library visit - Carr (formerly Kilmer Library on Livingston Campus. We meet in the Carr Conference Room on the lower level of the library. Time: 10:30 - 11:40 pm. ("Peggy Wong" - Librarian Guide).

Week 5: Oct 4 - White Paper

Readings DUE

MLA Formatting & Style Guide (OWL)

• https://owl.english.purdue.edu/owl/resource/747/01/

Missing Link: Lack of Citations and Copyright Notices in Multimedia Presentations

• Reading, (Stephanie Huffman), pp. 115-122
• Discussion questions, pp. 123-124

In-Class Activities

• Lecture on Research
• Lecture on Plagiarizing; Guidance for Midterm Paper
• Discussions on week's readings

Week 6: Oct 11 - Initial Sales Letter

Readings DUE

(: Refer to these readings throughout the course, as they will help you develop clear, compelling and persuasive proposals.)

• Alred, Chapter 10 - Style and Clarity
  • "Business Writing to Loaded Arguments", pp. 306-319;
  • Tone to You", pp. 328-334.
• Alred, Chapter 11 - Grammar
  • "Dangling Modifiers, p. 349
  • "Person", p. 360
  • "Sentence Construction to Sentence Fragments", pp. 370-377
  • "Tense, Verbs and Active Voice", pp. 377-385
• Alred, Chapter 12 - Punctuation and Mechanics, pp. 388-423

Initial Sales Letter

• Magrino Reading,"The Initial Sales Letter", pp. 169-184

• Chapter 5, Midterm paper guidelines and samples

In-Class Activities

• Peer Review - Annotated Bibliography
  • Peer Review Workshop Form - Annotated Bibliography - p.163

DRAFT Sales Letter - for Peer Review next week

• Write a business / sales letter or memo (4-5 pages) - single spaced, not including the list of works cited (MLA style).

Week 7: Oct 18

Midterm (White) Paper

Readings DUE

• Magrino, "White Paper Assignment", pp. 145-155
• Magrino Reading, "The Oral Presentation", pp. 191-207

In-Class Activities

• Peer Review - DRAFT Initial Sales Letter
  • * Magrino, Peer Review Forms, pp. 185-186
• Oral Presentations begin
  • Oral Presentation Evaluation, p. 209

Week 8: Oct 25 - THANKSGIVING BREAK

Presentations, PowerPoint & Proposals

Readings DUE

• Alred, Chapter 4 - Proposals to Quotation Marks - p. 120-136
• Alred, Chapter 6 - Formal Reports - pp. 176-202

I'm Ambivalent About It: The Dilemmas of PowerPoint

• Reading, (Andrea Hill et al.), pp. 75-90
• Discussion questions (small groups), pp. 91-92

OPTIONAL: Absolute PowerPoint

• Parker, Ian. pp. 61-69 (New Yorker magazine) - http://www.newyorker.com/magazine/2001/05/28/absolute-powerpoint

In-Class Activities

• None

Week 9: Wednesday, Nov 1

Oral Presentations Begin + Project Proposal - Plan & Review of Samples

Readings DUE

• Magrino Reading, "The Oral Presentation", pp. 191-207
• Magrino Reading, "The Project Proposal", pp. 211-251

In-Class Activities

• Oral Presentations
  • Oral Presentation Evaluation, p. 209
• Discussions - Parts of the Proposal

1. Cover Letter - generally 1 page (not numbered or titled)
2. Title Page - 1 page (not numbered)
3. Abstract - 1 page (Roman numeral i)
4. Table of Contents - 1 page (Roman numeral ii)
5. Table of Figures - 1 page (Roman numeral iii)
6. Executive Summary - 1-2 pages (Roman numerals (iv-v)
7. Introduction - generally 2+ pages (Arabic numeral 1+)
8. Literature Review - generally 2+ pages (or Research)
9. Plan - generally 1-2 pages (or Procedures)
10. Budget
11. Discussion (perhaps including an Evaluation Plan)
12. Works Cited (MLA style)
13. Visual Aids (or Figures) - incorporated into the text when possible
14. Appendix (if necessary)

Week 10: Nov 8

Project Proposal + Peer Review Workshop I

Readings DUE

• Magrino, Chapter 7, "The Project Proposal", pp. 211-278

In-Class Activities

• Oral Presentations
  • Oral Presentation Evaluation, p. 209
• Peer Review Workshop I - Project Proposal, pp. 253-254

Week 11: Nov 15

Project Proposal + Peer Review Workshop II

Readings DUE

• Alred, Chapter 7 - Design and Visuals - pp. 204-236 (helpful cheat sheet on p. 235)

In-Class Activities

• Oral Presentations
  • Oral Presentation Evaluation, p. 209
• Peer Review Workshop II - Project Proposal: Executive Summary, pp. 259

Week 12: Nov 22

Project Proposal + Peer Review Workshop III

Readings DUE

• TBD

In-Class Activities

• Oral presentations
  • Oral Presentation Evaluation, p. 209
• Peer Review Workshop III - Project Proposal: Introduction and Literature Review, pp. 265-266

Assignments

• PREPARE: Peer Review Workshop IV - Project Proposal: Plan, Budget and Discussion, pp. 271-272

Week 13: Nov 29

Project Proposal + Peer Review Workshop IV

Readings DUE

TBD

In-Class Activities

• Oral Presentations
  • Peer Evaluations
• Peer Review Workshop IV - Project Proposal: Plan, Budget and Discussion, pp. 271-272

Assignments

Work on Final Project Proposal

• • Project - FINAL DRAFT (15-20 pages inclusive), single-spaced. Cited Works double spaced - MLA Guidelines).
  • Leadership statement that puts information in action by proposing a research-justified solution to a well-defined problem

Week 14: Dec 6

Proposal Evaluation + Final Assignments DUE

Tip: Perform a full review and copy edit of your Final Presentation. Excellent grammar makes a big difference to the success of your proposal and your grade.

Readings DUE

None.

In-Class Activities

• Peer Review Workshop Evaluation - Project Proposal, pp. 277-278

Assignments

DUE: Project - FINAL DRAFT (15-20 pages inclusive)

• single-spaced. Cited Works double spaced - MLA Guidelines).
  • Leadership statement that puts information in action by proposing a research-justified solution to a well-defined problem