Writing for Business Success/Understanding your audience/Overview and Objectives

In this pathway, you will learn how your own self-awareness and how others view you can influence your commmunication effectiveness.

Understanding your audience is a key part of designing messages because the ways in which people select, organise, and interpret information are all linked to their personal experiences, cultural expectations, and media messages.

Objectives

By the end of this learning pathway, you will be able to:

• Describe the role of experiences, attitudes, beliefs, and values in self-concept.
• Explain how selection, organisation, and interpretation of words and ideas influence our perceptions.
• Outline three ways to better understand and communicate with your audiences.
• Apply active listening and reading skills.