Writing for Business Success/Marking Rubric

Marking Rubric

Use the rubric below to give yourself an idea of how well you have completed the assessment.

This is the same rubric that will be used to mark your assessment if you choose to be formally assessed.

Part A: Tailoring writing to a specific audience (80%)

Criteria	C	B	A	Weighting
Purpose and objective(s)	The purpose and objective of the report are vague, and the report barely addresses the objective(s).	The purpose and objective of the report are clear, and the report addresses the objective(s).	The purpose and objective of the report are clear, and the report addresses the objective(s) in a focused and logical manner.
Links to content	The report only makes passing mention of the course content and theories discussed therein.	The report makes explicit mention of the course content and theories therein, but doesn't make clear links between their argument and the theory.	The report makes explicit mention of the course content and theories therein, and uses these theories and linkages to back up their argument throughout the whole report.
Chosen trend clearly explained	The report gives vague or incomplete explanations of the chosen trend.	The report gives clear explanation of the trend, but does not go into sufficient detail.	The report gives a clear explanation of the chosen trend and provides sufficient detail to explain it to the reader.
Impact of the trend	The impact of the trend for the target audience is barely or badly explained.	The impact of the trend for the target audience is explained but not in sufficient detail OR it is explained but not in a way that is tailored to suit the audience.	The impact of the trend for the target audience is clearly explained and is tailored to suit the audience.
Formal structure and presentation	Some of the required elements of the report are missing. Little attention given to presentation. No adaptation of the style to fit the audience.	All required elements of the report are present and completed to a satisfactory standard. Attention to the presentation is given, but may not be well-executed. The adaption of style is incomplete or uneven.	All required elements of the report are present and completed to a high standard. The document is professionally presented, using informative headings and figures/tables where appropriate. The writing style and tone are fitting to the target audience.
Clarity and conciseness	Information is at times muddled or irrelevant; misses important information. Lapses in spelling, punctuation, and grammar are present and make it difficult for the reader to follow.	Information is reasonably clear; occasionally misses important information. Occasional lapses in spelling, punctuation, and grammar but not enough to seriously distract the reader.	Information is effectively and efficiently conveyed; highly focused; easily understood. No spelling errors, correct punctuation and grammar; uses paragraphs and complete sentences.
Reflection	There is little evidence of reflection and the justifications for the decisions made in the report seem disjointed or divorced from the actual report.	There is evidence of reflection and justifications for the decisions made in the report seem but they are uneven in quality and depth.	There is ample evidence of reflection and the decisions made in the report are well thought out, explained and are explicitly linked to the report and the course material.
Referencing	Sources cited with sparse reference details and/or insufficient number of required sources.	Sources cited with enough detail to locate the source but sufficient number of required sources not met.	Sources cited with full reference details and number of required sources met.

Part B: Executive summary speech (20%)

Criteria	C	B	A	Weighting
Summary	The summary of the trend report is vague or incomplete.	The summary of the trend report is uneven and either rushed or poorly presented.	The summary of the trend report is concise and well thought out, transferring the important information to the listener.	20%
Tailoring	The learner's speech fails to identify the target group, does not tailor the writing to a different audience and fails to cover the key points from the business report.	The learner's speech meets, to some degree, the three criteria for this section, but does so in an uneven manner.	The learner's speech identifies the target group, is tailored to this audience and covers all the key points from the business report..	50%
Timing	The learner's speech is either well over or under time short and/or makes use of obvious linguistic flourishes designed to stretch the length.	The learner's speech is just under or over time and/or has kept obvious attempts at padding the length to a minimum.	The learner's speech fits perfectly within the allotted time and contains no attempts to pad the length.	30%