Writing for Business Success/Introduction to Business Communication/Overview and Objectives

The aim of this learning pathway is to help you appreciate the importance of communication in business contexts, to better understand yourself and others, and to solve problems. You will learn about the eight essential elements of the communication process, various communication models, and how digital environments can affect communication. You will also learn to distinguish four audience-based contexts, and develop skills to address challenges in framing ethical, effective business communication for both face-to-face and digital communication contexts.

Objectives

At the end of this learning pathway, you will be able to:

• Define communication and explain its importance to business success.
• Describe the eight essential elements of communication and their functions.
• Analyze the transactional and constructivist communication models.
• Explain how culture, experiences, beliefs and values impact on communication.
• Describe intrapersonal, interpersonal, group, institutional, and mass communication contexts, and their influences on the communication process.
• Explain the two main responsibilities of a business communicator, and their related challenges.
• Describe different levels of competence in inter-cultural communication.