“ | We invent the world through language. The world occurs through language. | ” |
—Mal Pancoast |
Read Chapter 2 Intro and Section 2.1: What is language?, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 35 - 42 in PDF version.) Don't worry about any of the exercises at the moment.
Successful business communication involves writing and speaking in an articulate way. The words we use influence both our own and others’ interpretations of our meanings. These readings discuss language as a system of concepts and symbols, and how both word choice and context can influence how our audience interprets our message. We are also introduced to the semantic triangle model, which describes how our word choices influence audience understanding of our messages, especially in culturally diverse contexts.
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