Writing for Business Success/Delivering your message/Effective Message Design

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Clarity is the most serious communication problem in business.

—Ron Dulek

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Required reading

Read Section 2.2: Messages, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 43 - 46 in PDF version.)

This reading discusses three different types of messages in communication:

  1. primary (intentional),
  2. secondary (unintentional), and
  3. auxiliary (intentional and unintentional) messages.

It also describes effective communication as being audience-centred. In message design, this means attending to the five key parts of the message:

  1. attention statement,
  2. introduction,
  3. body,
  4. conclusion, and
  5. residual message.

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In your learning journal blog:

  • write a short reflection (200-250 words) on what you've learned from this reading. How would you define effective communication?
  • do exercises 1, 2, and 5 in the Chapter Exercises (on page 46 of the text).

Remember to tag or label your post using the course code: ccom101 (This is needed to harvest a link to your blog post in the course feed.)