Writing for Business Success/Delivering your message/Effective Message Design

“	Clarity is the most serious communication problem in business.	”
—Ron Dulek

Required reading

Read Section 2.2: Messages, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 43 - 46 in PDF version.)

This reading discusses three different types of messages in communication:

1. primary (intentional),
2. secondary (unintentional), and
3. auxiliary (intentional and unintentional) messages.

It also describes effective communication as being audience-centred. In message design, this means attending to the five key parts of the message:

1. attention statement,
2. introduction,
3. body,
4. conclusion, and
5. residual message.

Reflection

In your learning journal blog:

• write a short reflection (200-250 words) on what you've learned from this reading. How would you define effective communication?
• do exercises 1, 2, and 5 in the Chapter Exercises (on page 46 of the text).

Remember to tag or label your post using the course code: ccom101 (This is needed to harvest a link to your blog post in the course feed.)