Writing for Business Success/Business writing in action/Video signpost

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Making communication work

Watch this video from ClarkMorgan Insights: It’s Your Job to Make Others Understand. [3:08 min.]

McDonald states that it is your job to make it easy for others to understand your message. He identifies three key elements to ensure clear communication, illustrated by an email example.


After watching the video, think of a time when you have experienced a misunderstanding in communication. What happened and why? If you consider the communication purpose, details, and actions at that time, how could this misunderstanding have been avoided?