VirtualMV/Web Development/Building Web Site/Advertisements/Content

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VmvIcon Objectives.png

By the end of this page you will be able to:

  • Describe Google Adsense and understand a selection of performance reports

Google Adsense

In order to understand the concept of Google Adsense ( ), this was added to the teaching wiki in August 2011. The discussion and screen captures illustrate progress in the initial stages. Note: If you log-in to the wiki the advertisements will not show, so they are only shown when browsing the wiki anonymously.

Google Adsense Home page (After first day!)
Google Adsense Performance report
Google Adsense: Performance report showing countries

vMVwiki earnings summary

From Aug 1, 2011

DatePage viewsClicksPage CTRCPCPage RPMEst Earnings
2011, Aug 2295460.63%$0.28$1.79$1.71
2011, Sep 63,384140.41%$0.34$1.41$4.78


  • Page CTR = The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
  • Cost-per-click (CPC) = The amount an advertiser pays each time a user clicks his or her ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
  • Revenue per 1000 impressions (RPM) = the estimated earnings that you'd accrue for every 1000 impressions that you receive.