VUSSC/Content/Tourism/Customer Care/Objectives of Unit 2

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Objectives

At the end of this Unit, you should be able to:

Identify and explain the rationales for customer service excellence in tour guiding services;
Explain the relevance of a code of ethics and customer charters in service quality;
Apply the ethical principles in service delivery while adhering to legal requirements;
Explain how customer service excellence improves efficiency and effectiveness of tour guiding operations.

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