I am Samuel Ayittah currently a lecturer at Koforidua Polytechnic Koforidua Polytechnic in the Marketing Department. I lecture in Marketing Management.
UNIT 1: AN OVERVIEW OF THE MARKETING MANAGEMENT PROCESS
Session 1: Marketing management concepts Session 2: Analysing marketing opportunities or growth strategies Session 3: Managing the marketing effort
By the end of this unit, you should be able to: • Explain marketing management • Analyse marketing opportunities or growth strategies available to marketers • Describe how to develop and manage the marketing mix (7Ps) • Explain how to manage the marketing effort