AGREE MARKETING IN SRI LANKA
•The Sri Lankan government introduced Agricultural Marketing Information System in 1979. And also they established Marketing and Food Policy Division in 1980. In 2000 this division renamed as Marketing, Food Policy and Agribusiness Division. Sri Lankan market faces some challengers. They are different weather conditions and weather patterns etc. But Sri Lanka has very soil as well as lot of lands available.
•Sri Lanka can export some products in large scale. As an example fruits like Banana, Pineapple and Papaya by taking advantage of availability of the large lands. To face the competition in the global market Sri Lanka wants to increase its volume of export.
•Some investors in European countries as well as Eastern Asian countries will invest their money for large scale projects of the Agricultural industry in Sri Lanka.
•There are two agricultural parks in Sri Lanka. They are Gannoruwa agricultural pack and Bataatha agricultural park.
•There are some development issues of agriculture in Sri Lanka. They are weaknesses in strategy and policies and also weak delivery of servicers in rural areas etc.
B.B.M.M.F.A Wickamasuriya 08/MS/242
• Sri Lanka agricultural marketing is facing a number of challenges such as different weather conditions and weather patterns like the drought.
• Sri Lanka can face every challenges because our country has very good soil.
• There are many lands that are underutilized and less innovative in agricultural side.
• Technology,credit,seed,storage ,transportation and poor farming practices affect to weaken productivity in agriculture sector.
• The agriculture sector is becoming strong of Sri Lanka’s economy because 70% of the rural population living in rural areas depending on agriculture for their income.
W.D.P.D.L Welikala 08/MS/237
• Agricultural marketing covers the services involved in moving an agricultural productsfrom the farm to consumerssuch as planning production,growing and harvesting,grading, packing, transport, storage, food processing, distribution and advertising.
Farmers frequently consider marketing as being their major problem with poor prices, lack of transport and high post-harvest losses, they are often poorly equipped to identify potential solutions.
• Planners need to be aware of how to design markets that meet a community's social and economic needs and their needs of supportive policies, legal, institutional and infrastructural, and developing rural-market linkages.
• Learning new skills, new techniques and Up-to-date information on prices and other market factors enables farmers to negotiate with traders and also distribution of products from rural areas to towns and between markets.
• Efficient marketing infrastructure and storage facilities are essential for cost-effective marketing to minimize post-harvest losses.
W.R. SIRIWARDHANA. 08/MS/222
01). Sri Lankan agricultural sector face number of challengers such as different weather conditions and weather patterns. Like droughts and flood.
02). The government tries to promoting the product by using technically sounds, economically viable, environmental friendly and socially acceptable programs to promote the agricultural products with efficiency and effective utilization of resource.
03). Farmers have not sufficient knowledge about the agricultural marketing. So that reason the agricultural marketing is become a new concept for farmers. To avoid this government promote good agricultural practices for effective agricultural development.
04). The technology that the farmers use is not sufficient and they use very old technology so that reason the government aim to introduce modern technologies to village whenever and wherever possible.
05). The government always try to increase domestic agricultural production to ensure food and nutrition security of the nation and enhance agricultural productivity and ensure sustainable growth.
P.H.S.Y Rathnasiri 08/MS/202
01. Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer.
02. Government of Sri Lanka’s Vision for the Agriculture Sector as “An agriculture sector contributing to regionally equitable economic growth, rural livelihood improvement, and food security through efficient production of commodities for consumption for agro-based industries and for exporting competitively to the world market.”
03. Agricultural marketing in Sri Lanka is doing numerous interconnected activities, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sale.
04. Sri Lankan ‘s agricultural sector is facing a number of challenges, such as faced with different weather conditions and weather patterns, there are also a number of factors to its advantage, such as very good soil, a lot of land available and everything does not have to revolve around deforestation.
05. Sri Lanka agricultural marketing developments are new marketing linkages between agribusiness, large retailers and farmers are gradually being developed, e.g. through contract farming ,group marketing and other forms of collective action .
01. Sri Lanka is making inroads into certain niches in the global agricultural market and the country’s agricultural sector has strong potential 02. Sri Lanka to become competitive in the global agricultural market, the country must increase the volume of exports; if we are going to do some export we have to do it on a large-scale. There are large lands available where people can grow fruits such as banana, pineapple and papaya for which the skills are there. When we look at some of the Asian countries like Thailand, Vietnam and Indonesia, they have multiple products that Sri Lanka too produces. 03. Agricultural marketing needs to be conducted within a supportive policy, legal, institutional, macro - economic, infrastructural and bureaucratic environment. 04. Issues and challenges, Weaknesses in strategy and policy, Heavy public sector regulatory interventions in commodity and input/factor markets, Destructive impact of civil conflict and tsunami, Weak delivery of services in rural areas: 05. Sri Lankan ‘s agricultural sector is facing a number of challenges, such as faced with different weather conditions and weather patterns, there are also a number of factors to its advantage, such as very good soil, a lot of land available and everything does not have to revolve around deforestation.
1.There are many challenges of agri marketing in Sri Lanka.such as face different weather condition and weather patterns. 2.There are many advantage of agri marketing in Sri Lanka .such as very good soil, a lot of land available. 3.Sri Lanka to become competitive in the global agriculture market, the country must increase the volume of exports Eg: Coconut water. 4.The private sector in Sri Lanka is expected to play a major role in production and marketing. Also market information system is completely based on private sector partivipant.Thise information system include pricing of the product; it is most important for farmers. 5.Large-scale agriculture investments doing by foreign nationals in sri lanka ‘Eg: Doll lanka ( Banana plantion).
WMD Chathurangani 08/ms/114
01). Agriculture marketing in Sri Lanka is the study of all the activities, agencies and policies involved in a procurement of farming foods by the farmers and all the movement of agri products from the farm to the market.
02). A large number of interconnected activities are involved in doing agriculture marketing, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sale.
03). It is important to not only farmer but also middlemen and trader. Eg: To identify the customer needs and wants, To determine the right price and the quantity, Increase the farmer income, Optimization of resource use and output management.
04). Doing the agriculture marketing in Sri Lanka face some challenges, such as perishability of the products, seasonality of products and variation in quality of products etc.
05).Sri Lanka has number of under utilization lands and good soil and Sri Lanka also have been innovative. Eg: Sri Lanka exporting coconut water, which is a much sought after product in the international market right now. These are the good opportunities for agriculture marketing in Sri Lanka to improve the agri business sector. P.D.N.Sewwandi 08/MS/217
1. Export of fruit and vegetable has grown from 10-12 varieties to around 135 countries. Therefore fruit and vegetable sector has increased up to 21% in first six month of 2013.
2.To increase local milk production and liquid milk consumption there should be realistic policies and plans in addition to massive media campaign, said the Dean of the Faculty of Agriculture of University of Peradeniya.
3.Large, medium and small scale milk collecting centers and the dairy development programs introduced by the government to improve the local milk production.
4.Many opportunities are now available for Sri Lankans to sell local products at the Divinaguma Department’s marketing division as well as Laksala, Main bus stand, Katunayaka airport etc.
5.A major effort is Divinaguma program to find an international market for ornamental fish from Sri Lankan by introducing this kind of program try to encourage sir Lankans for improve Agricultural sector.
S.S Abesingha 08/MS/098
1)Sri Lanka is agriculture based country, but agriculture sector contribute 18% for GDP and 30% of employment opportunities provided by the agriculture sector.
2)In Sri Lanka 70% of population living rural areas depending on agriculture for their live hoods.
3)In Sri Lanka land consumption 25% land are used for agricultural activities consist with, 41.8% paddy, 8% subsidiary crops, 25.2% coconut, 9.2% rubber,11% tea, 3.8% other export crops, 0.6% sugar, 0.4% tobacco.
4)In Sri Lankan agriculture sector mainly focus on principle crops and food items, such as paddy, tea, rubber and livestock.
5)The agriculture sector of Sri Lanka must be more competitive and market driven to increase sustainability of the country.
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