Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
Motivations for Partnerships
Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities
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What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Categories
Production
Problem Solving
Platform/Network
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What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?
Characteristics
Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability
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What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
Examples
Personal assistance Dedicated Personal Assistance Self-Service Automated Services
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Who are our most important customers?
Mass Market Niche Market Segmented Diversified Multi-sided Platform
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What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
Types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial
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Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How do we integrate with customer routine?
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What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Is your business more Cost Driven (leanest cost structure, low price value proposition, maximum automation, outsourcing) Value Driven (focused on value creation, premium value proposition)
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Which Creative Commons license will I use? How does license choice affect the business?
OERu Categories
Public Domain Mark CC0 CC BY CC BY-SA
External resources
CC BY-ND CC BY-NC CC BY-NC-SA CC BY-NC-ND
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Beyond revenue and profits what social good is generated by this business?
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For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
Types
Asset sale; Usage fee; Subscription Fees; Lending/Renting/Leasing; Licensing; Brokerage fees; Advertising.
Fixed pricing
List price; Product feature dependent; Customer segment dependent; Volume dependent
Dynamic pricing
Negotiation (bargaining); Yield management; Real-time market.
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