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introduction to management

management

'theory of management'

classical theory:
  • contigency theory
    • Behavioural theory
      • consumer behaviour
  1. Ethics of the marketplace
    1. consumer boycott
      1. consumers' reaction to substandard product

Reasons why consumers react

Students and staff of NOUN can be located on [1]

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Web Resources

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Objectives
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Activity
What do you understand by consumer behaviour



1.What do you understand by consumer behaviour.

2.Define the following theories.

a.classical theory

b.contigency theory



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Assignment

Answer the following questions


  1. Explain monetary policy.
  2. How is it different from fiscal policy.