Creating a Personal Logo

Creating a Personal Logo

Overview

This activity takes the students through a process of identifying recognisable logos; creating a stencil from their initials; planning a logo background using aspects of transformation; and then finally producing a full colour personal logo.

Curriculum standards

Maths In a range of meaningful contexts, students will be engaged in thinking mathematically and statistically. They will solve problems and model situations that require them to: Predict and communicate the results of translations, reflections, and rotations on plane shapes. (L2) Describe the transformations (reflection, rotation, translation, or enlargement) that have mapped one object onto another. (L3) Explore and create geometric patterns involving translation, reflection, and rotational symmetry. Design patterns which involve translation, reflection, or rotation. Visual Arts: Developing Ideas Investigate and develop visual ideas in response to a variety of motivations, observation, and imagination. (L2) Develop and revisit visual ideas, in response to a variety of motivations, observation, and imagination. (L3) Create a pattern using the stencil to develop own personal logo

What do I need?
Card Art Paper Scissors Pencil Coloured pencils/Crayons/Paint/Felts

Outcomes

Create a stencil to be used in creating a logo Create a Black & White version of the logo Create the finished full colour logo

Objectives

Identify and discuss the significance of different patterns of various well-known logos. Apply their understanding of patterns to create their own artworks. Have opportunities to change an aspect of a pattern and the effect it makes. Evaluate with a partner the effectiveness of the pattern you have created.

Instructions

Follow these instructions to create your logo Create a blocked version of your initials Copy carefully onto your piece of card and cut out Make sure it is big enough (but not too big) to created a rotational design on your piece of A4 art paper Trace around the stencil at least 4 times (1/4, 1/2, 3/4 and whole turns) - You may find that you need to add another couple of angles into your design Overlay the stencil into the middle of your design - ideally this should NOT flow out into empty space Trace around the external lines and the internal stencil design (but no other internal lines) Carefully rub out all remaining pencil lines At this point it could be a good idea for the teacher to photocopy the logos to keep as the B&W versions Colour in your background - think about what sort of contrast you are going to create between the foreground image and the background Colour in the foreground Display

Example

Assessment

Beginner I can follow the patterns of an artwork to create my own. (exact replica of example) Developing I can use some aspects of patterns from an artwork as a basis to create my own. (half and half – some of artworks ideas and some of child’s own ideas) Fluent I can apply my understanding of patterns to create an original artwork. (totally original, following a complete understanding of the patterns within a piece of art)

Feedback

Have you used this lesson plan? Self-reflections and comments welcome. Please post your feedback on the discussion page.