Technical Terms of Business Studies
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|Advertising||Promotional activities for making people aware of products and services without direct contact with the people concerned.|
|Advertising Copy||The written text of an advertisement including the subject matter of the message, slogan, presentation, pictures and illustrations taking together.|
|Advance|| • Amount paid by a customer as part of his dues payable in future.
• A short-term loan granted by a bank.
|Agmark||Logo on certain agricultural product indicating that the quality conforms to the standard prescribed by the Agricultural Marketing Department of the Government of India.|
|Authority||Right to command by virtue of the position or rank of a person in an organisation.|
|Bank Draft||A document/instrument issued by a bank on its branch office for a specified amount payable to the person in whose favour it is drawn. It is issued to the person who deposits a specific amount in the bank along with the draft commission.|
|Bank Rate||Rate of interest charged by Central Bank (RBI) for financial assistance made available to other banks.|