In a nutshell - Scope and first things
Fragment of a discussion from Talk:The Anatomy and Physiology of Animals
If you want to run a survey instrument for demographic or "objective-item" type questions -- COL has a survey monkey account and we can run an online survey if this is useful.
See for example the WE newbie survey:
If you want to go this route -- let us have the questions and we'll get the survey loaded.
That said, I've found that focus groups produce more valuable data though.