The process of writing/ENGA101/Things to consider before writing/Video signpost

Putting the audience and context first

You now know that in order to write a clear and effective message, you need to consider a number of factors.

Watch this video on Youtube, where Matt Abrahams from the Stanford Graduate School of Business explains why you must always put your audience first when crafting a message.

Matt Abrahams about the perils of forgetting about your audience

Having viewed the video signpost, please share one "take-home message" on WENotes below.

For example:

• My take-home message is ....
• I think ignoring the audience is a mistake because ....

Note: Your comment will be displayed in the course feed.