The eight primary values all customers crave

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  1. Performability
    • Will the product perform the way i expect?
  2. Affordability
    • Will it be within my cost expectation
  3. Featurability
    • Will it have features that provide me added benefits
  4. Deliverability
    • Will it be ready when I want it?
  5. Useability
    • Can I quickly learn how to use it?
  6. Maintainability
    • How easy will it be for me to keep in service?
  7. Durability
    • Is it robust enough to withstand the abuse myself & others give it?
  8. Imageability
    • Will it convey the image of quality & prestige I desire?