Small Business Planning/Schedule

Learning objectives

• Be familiar with operations and information systems in tourism
• Have a basic understanding of financial systems used within a tourism organisation
• Be able to examine and analyse marketing techniques in a tourism organisation
• Have a good understanding of the skills required for staff working in the tourism industry

Schedule

February 21: Marketing for Tourism - Marketing Concept and Philosophy

1. Assigned "readings" or other stimulus
2. Activity

February 28: Marketing for Tourism - 4P's

1. Assigned "readings" or other stimulus
2. Activity

March 6: Marketing for tourism - Service Marketing

1. Assigned "readings" or other stimulus
2. Activity

March 13: Marketing for tourism - Marketing Analysis Tools - Macro/Micro Environment - PEST and SWOT

1. Assigned "readings" or other stimulus
2. PEST and SWOT analysis

March 20: Marketing for tourism - Target Market/Segmentation

1. Assigned "readings" or other stimulus
2. Activity

March 27: Marketing for tourism - Marketing Communication

1. Assigned "readings" or other stimulus
2. Activity

April 3: Marketing for tourism - Market Research

1. Assigned "readings" or other stimulus
2. Activity

April 10: Marketing for tourism

1. Assigned "readings" or other stimulus
2. Activity

April 17: Marketing for Tourism

1. Assigned "readings" or other stimulus
2. Activity

May 8: Marketing for Tourism - Marketing Plan

1. Assigned "readings" or other stimulus
2. Activity

May 15: Marketing for Tourism

1. Assigned "readings" or other stimulus
2. Activity

May 22: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

May 29: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

June 5: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

June 12: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

June 19: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

June 26: Operations and information systems - Topic

1. Assigned "readings" or other stimulus
2. Activity

Assignments

The following assignments are required for assessment and to complete this course:

Written report

• Marketing Plan
• ASSESSMENT CRITERIA

Group project

• WHAT IS IT
• WHAT IS REQUIRED
• ASSESSMENT CRITERIA

Library of resources

SUGGEST A REDUCTION IS TEXTS.. IS THERE A WEBSITE THAT PEOPLE WHO CAN'T ACCESS A LIBRARY OR AFFORD THE TEXTS CAN USE? --Leighblackall 11:03, 1 February 2008 (CET)

• http://tourismenterprises.wordpress.com - Course blog
• Video - Establishing a small business (FULL REFERENCE)
• Swarbrooke, J. (1999). The development and management of visitor attractions. Oxford: Butterworth-Heinemann
• Kotler, P., Bowen. J., Makens, J. (1998) Marketing for hospitality and tourism. (2nd ed). Upper Saddle River: Prentice Hall
• Middleton, Victor T.C. with Clarke, Jackie. (2001). Marketing in travel and tourism. (3rd ed). Oxford: Butterworth-Heinmann
• Robbins, S.P., Bergman, Rl, Staff, I., Coulter, M. (2003). Management. (3rd ed). Australia: Pearson Education
• Galloway, L., Rowbotham, F., Azzhasemi, M. (2000). Operations management in context. Oxford: Butterworth-Heinemann
• Disckman, S., Maddock, M. (2000). The business of bed and breakfast. Australia: Hospitality Press Pty Ltd