Sales and Marketing/Activities/Target Markets
Objective
To gain knowledge of target marketing and segmentation
Activity
To summarise the terms target marketing and segmentation and design an activity around these terms.
Task
Stage One:
Visit the websites listed below and from them write a summary of what you believe target marketing and segmentation is. Please distinguish between the two.
Please identify two target market groups for New Zealand (as a holiday destination) from the Tourism NZ site and explain some of the characteristics they share - why you have segmented them as a particular group.
Remember to put this information into your own words and reference your work.
Stage Two:
Now using the information you have gathered design an activity, which identifies market segmentation, which we could use in class.
