Sales and Marketing/Activities/TALC

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Leaning Tower of Wanaka

Image courtesy of robertpaulyoung


Understand, describe and explain in a written form


Understanding the phases within the Tourist Area Life Cycle


Choose a tourist destination in New Zealand

  • Mark the destination on the TALC model (print it from the slideshare) in the place which best describes its present phase.

Task 2

In a short essay

  • identify and explain why you placed the destination in that particular phase - you must justify your decision
  • provide some examples of how marketing strategies and techniques would help the destination retain, move on or reestablish its place and explain why/how you would use them
    • SWOT - strengths, weaknesses, opportunities and threats
    • 4P's of marketing - how can the use of these help with the destination phase

Instructions for essay:

  • it should be at least one A4 sheet
  • it should be single spaced with clear use of paragraphs
  • make sure it has a heading and your name on it
  • you must reference your resources
  • attach the two tasks together, with a cover sheet and hand in

Supporting Resources