Sales and Marketing/Activities/TALC

Leaning Tower of Wanaka

Image courtesy of robertpaulyoung

Objectives

Understand, describe and explain in a written form

Activity

Understanding the phases within the Tourist Area Life Cycle

Task

Choose a tourist destination in New Zealand

• Mark the destination on the TALC model (print it from the slideshare) in the place which best describes its present phase.

Task 2

In a short essay

• identify and explain why you placed the destination in that particular phase - you must justify your decision

• provide some examples of how marketing strategies and techniques would help the destination retain, move on or reestablish its place and explain why/how you would use them
  • SWOT - strengths, weaknesses, opportunities and threats
  • 4P's of marketing - how can the use of these help with the destination phase

Instructions for essay:

• it should be at least one A4 sheet
• it should be single spaced with clear use of paragraphs
• make sure it has a heading and your name on it
• you must reference your resources
• attach the two tasks together, with a cover sheet and hand in

Supporting Resources

• http://docs.google.com/Present?docid=dg6fsk9v_86dn3x94hr
• Reading: Resorts Go Up...Resorts go down - (I:/student)
• http://www.slideshare.net/hillarypjenkins/marketing-tourism-presentation
• http://en.wikipedia.org/wiki/SWOT_analysis