Sales and Marketing/Activities/TALC
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Objectives
Understand, describe and explain in a written form
Activity
Understanding the phases within the Tourist Area Life Cycle
Task
Choose a tourist destination in New Zealand
- Mark the destination on the TALC model (print it from the slideshare) in the place which best describes its present phase.
Task 2
In a short essay
- identify and explain why you placed the destination in that particular phase - you must justify your decision
- provide some examples of how marketing strategies and techniques would help the destination retain, move on or reestablish its place and explain why/how you would use them
- SWOT - strengths, weaknesses, opportunities and threats
- 4P's of marketing - how can the use of these help with the destination phase
Instructions for essay:
- it should be at least one A4 sheet
- it should be single spaced with clear use of paragraphs
- make sure it has a heading and your name on it
- you must reference your resources
- attach the two tasks together, with a cover sheet and hand in
Supporting Resources
- http://docs.google.com/Present?docid=dg6fsk9v_86dn3x94hr
- Reading: Resorts Go Up...Resorts go down - (I:/student)
- http://www.slideshare.net/hillarypjenkins/marketing-tourism-presentation
- http://en.wikipedia.org/wiki/SWOT_analysis