Sales and Marketing/Activities/SWOT

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Vertical Gardens at Caixa Forum, Madrid

Image courtesy of pdbreenStephen Au


Completion of a SWOT - strength, weakness, opportunities and threats analysis


SWOT analysis of Madrid, Spain


You are a tourism company wanting to set up a tour in Madrid. To help with the decision of what kind of tour you should design complete a SWOT analysis. This will help with your decision making and strategic planning for starting this tour.

Midway through your SWOT you should be able to decide what kind of tour would be the best for your company - once you have done this strategic planning for the tour should be easier.

Remember with a SWOT - strengths and weaknesses are internal and opportunities and threats external

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