Sales and Marketing/Activities/Internet selling
Contents
Objectives
Being able to assess what makes a good website for selling purposes.
Activity
Look at all three of the travel internet sites listed in support resources and answer the questions below and provide a grading for each question. The scale being 1 to 5 with 5 being the best score. Remember to look for things that may not be in the questions eg. is it easy to read?
Task
1. Does it encourage a "relationship"?
2. Is it entertaining?
3. Is simplicity a characteristic?
4. Is it user-friendly?
5. Does it cater to the users interests?
6. Is it interactive?
7. Does it facilitate buying?
8. Is it free of errors?
9. Does it provide good information
10. Is it up to date?
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