Sales and Marketing/Activities/Destination

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Paris Las Vegas is a hotel and casino located on the famed Las Vegas Strip in Paradise, Nevada, USA , that is owned and operated by Harrah's Entertainment. As its name suggests, its theme is the city of Paris in France; it includes a 1/2 scale, 540 foot (164.6 m) tall replica of the Eiffel Tower, a neon sign in the shape of the Montgolfier balloon, a two-thirds size Arc de Triomphe and a replica of La Fontaine des Mers. The front facade of the building suggests the Paris Opera House and the Louvre.
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Objectives

To understand what make a destination attractive to a visitor


Activity

Defining the term destination and relating it to your understanding


Task

1. Find a definition of "destination"

2. Choose a destination that you really would love to visit

  • nationally
  • internationally

3. Explain why you want to visit

4. What do you think the destinations main attraction/s are?

5. Seek out the website which you feels best markets them in line your reasoning on why you would to visit them


Supporting Resources