Sales and Marketing/Activities/Competitor Analysis

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Objectives

To gain a better understanding of the strategic value of knowing your competitors

Activity

To complete a competitor analysis

Task

As part of your marketing assignment you have to complete a competitor analysis for your B&B. Research and answer the following questions for this activity. Set it out in an appropriate format and you will have done it. Now put it into your marketing plan.

1. Define the scope and nature of your business

• What kind of business are you in and why?

2. Who are your competitors (2)

3. Describe their strengths and weakness

4. What are their points of difference (what makes them different)

Supporting Resources

http://en.wikipedia.org/wiki/Competitor_analysis http://www.netmba.com/strategy/competitor-analysis/