Sales and Marketing/Activities/Accommodation

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Paris Las Vegas is a hotel and casino located on the famed Las Vegas Strip in Paradise, Nevada, USA , that is owned and operated by Harrah's Entertainment. As its name suggests, its theme is the city of Paris in France; it includes a 1/2 scale, 540 foot (164.6 m) tall replica of the Eiffel Tower, a neon sign in the shape of the Montgolfier balloon, a two-thirds size Arc de Triomphe and a replica of La Fontaine des Mers. The front facade of the building suggests the Paris Opera House and the Louvre.
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Objectives

To have an understanding of accommodation establishments


Activity

To explore large international hotel chains and discover different hotel types and customers.

Task

1. Choose one of the following accommodation organisations: Accor, Starwood Hotels and Resorts, Intercontinental Hotel Group, Heritage Hotels, Millennium Hotels

2. Find their website

3. What type of hotels do they offer?

4. What locations in New Zealand and overseas are they present?

5. Consider the target market of the hotels


Supporting Resources