Principles of marketing/PMKT103/Leveraging promotion tools/Video signpost

What motivates a customer?

“	Consumer motivation is the drive to satisfy needs and wants, both physiological and psychological, through the purchase and use of products and services. Some motives are simple—we need food, water, warmth, and shelter in order to survive. Others are more complex, such as the yearning for love or the desire for status and admiration. Marketers have long recognized it as an impelling and compelling force behind most marketplace behaviors.	”
—M. Joseph Sirgy et al

Introduction to Consumer Behaviour

Watch this video by Steven D'Alessandro of Charles Stuart University to gain an introduction of customer behaviour, needs and motivation in the marketing process.

Introduction to Consumer Behaviour, by Steven D'Allessandro (27:40)

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