Principles of marketing/PMKT103/Digital marketing/Required reading

Tablet computer

Digital marketing is defined as the use of internet-connected devices such as computers, tablets, smartphones, and game consoles to engage consumers with online advertising. One of the key principles of digital marketing is creating an easy, seamless, and convenient user experience for target audiences. Moreover, eliminating the amount of consumer effort needed to act on digital content helps establish an ongoing, automated relationship between brands and their audience.

Digital marketing characteristics

1. Read this article on the Boundless website.
2. Think of a product you have seen advertised digitally. How has digital marketing contributed to its success?
3. Post a WEnote and look on the course feed page to see what others have posted.

Note: Your comment will be displayed in the course feed.