Principles of marketing/PMKT102/Assessment/Stackable micro-credentials
The OERu exists to help learners like you reach their goals in professional development and/or higher education.
So, as well as offering free online courses, we also work with an international network of higher education institutions to provide opportunities for formal assessment to gain micro-credentials:
- for professional development purposes, and
- providing pathways to qualify for academic credit that can contribute towards an undergraduate degree.
This process of using small qualifications to build up to larger ones is often called ‘stackable micro-credentials’. It allows for a flexible approach to learning which fits in with your aims, time and resources.
Micro-credentials also provide opportunities for learners trialing higher education for the first-time. Learners do not need to pay tuition fees for a full course, and only pay the assessment fee for the micro-credential thus providing an affordable way for these learners to see if university study is suitable for them.
Three steps to achieve your qualification
Here is how you could work towards your own undergraduate qualification using Marketing research and customer insights (PMKT102) as your first stackable micro-credential:
Step 1
Earn one ‘EduBit’ micro-credential from Otago Polytechnic, New Zealand, for Marketing research and customer insights (PMKT102).
Step 2
Earn the additional EduBits by completing the assessments for the remaining micro-courses associated with the Principles of marketing course for the following qualification(s):
Micro-courses
The following micro-courses for Principles of marketing have associated 'EduBit' micro-credentials:
| Course description | Micro-course learning materials |
|---|---|
| PMKT101 | Core foundations of successful marketing |
| PMKT102 | Marketing research and customer insights |
| PMKT103 | Launching products and generating market demand |
Step 3
- Use your EduBits to request a transcript from Otago Polytechnic.
- Use your transcript to show achievement towards your chosen qualification that is pre-approved for credit transfer at designated OERu partners.
(Note that there may be an administrative fee payable to the institution for issuing a transcript for your credit.)
