Principles of marketing/PMKT101/Session1

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Dear student

Welcome to Session 1 of the syllabus on Marketing products and services. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous session on the course site.


I hope that you found the initial instructions useful.

Make sure you have completed the items outlined on the Start here page.


Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)

  1. Work through the learning materials
  2. Complete the learning challenge


Post your questions using WEnotes or PMKT101 forum. Remember to include the url of the page where you are having problems.

Let's leverage the power of peer-learning by helping each other. If you know the answer to a question, help a friend by responding or fixing the problem directly on the wiki page. Bear in mind that as an international course, your facilitators may be in a different time zone and could be sleeping when you post a question.

Most of all have fun!

Your facilitator
Randy Fisher