Principles of marketing/Links/PMKT102 course emails
From WikiEducator
Where can I access copies of the course instructions for this course?
Here is a list of links to copies of the instructions sent to learners who opted in for email communications:
| Session | |
|---|---|
| Getting started | Micro-course overview |
| Session 0 | Orientation |
| Session 1 | Assessing customer behaviour and motivation |
| Session 2 | Researching customer needs and preferences |
| Session 3 | Developing a value proposition for the product lifecycle |
| Assessment | Assessment options |
| Wrap up | Wrap up and course recommendations |
