Principles of marketing/Links/PMKT102 course emails
Where can I access copies of the course instructions for this course?
Here is a list of links to copies of the instructions sent to learners who opted in for email communications:
|Getting started||Micro-course overview|
|Session 1||Assessing customer behaviour and motivation|
|Session 2||Researching customer needs and preferences|
|Session 3||Developing a value proposition for the product lifecycle|
|Wrap up||Wrap up and course recommendations|